Our work is our passion
A “better for you, better for the planet” story
When we first met this client team, they were quietly operating out of a nondescript office space in the middle of Wisconsin. But behind closed doors, leaders were busy at work, completely reimagining a “better for you, better for the planet”, plant-based product offering. With their sights set on a public unveiling of their new flagship product at the largest natural foods expo, Apricot was invited to come up with a new name and brand position, craft the identity, and helped them launch their new plant-based product line at the show. Within months, new orders were received validating its viability in the market. Today, we continue to help them through commercialization and expansion into the plant-based industry.
Taking a health and fitness brand to the next level
Apricot worked with a team of health and fitness experts who together are redefining how virtual health coaching can educate and empower individuals to make life changing habits related to better nutrition and exercise. While the business may be new, the founders have deep roots into the digital health movement – defined by a focus on digital health assessments and custom plans, fueled by a combination of medical and holistic support. From identity and logo, to brand voice and visual styles, we took this health and fitness brand through an expedited process to help them quickly go to market and uniquely position them as a leader in their space.
A modern take on a traditional food manufacturer
Take a dated brand and breathe new life into it. No problem! Apricot partnered with a Midwestern food manufacturer as their Agency of Record – to refresh their brand, design and build a new website & develop a robust marketing program to properly engage with target audiences and ultimately drive growth. Starting from the inside out, we partnered with new leadership to create a culture of excellence, improved company morale and launched a reinvigorated brand that has captured the attention of current customers, with a goal to steal away new ones from the competition. The company has been an invaluable partner to our agency and our companies have flourished together as a result.
Creating a luxury brand from scratch
Take a brand completely unknown to the world, and establish it as a symbol of luxury with a portfolio of product offerings in a price driven market for the high-end global marketplace. No big deal, right? Our Solution: Get creative. To accomplish our goals and objectives, Apricot first had to design a brand as sexy and luxurious as the product offerings themselves. From thoughtfully executed photography, influenced by high fashion and interior design, we designed a new logo and brand true to the insights gained from our research at the start of our work. Ongoing efforts will focus on building clever UX and digital presence, leveraging celebrity endorsements, and creating a unique luxury lifestyle experience. After a lot of hard work, we were proud to create an identity that truly differentiated our client from the rest of the market.
Helping a new company grow
Starting up a new company and need to quickly establish your brand with limited resources? Apricot partnered with a start-up diagnostic company to help them provide clear information about their groundbreaking discoveries to investors and prospective customers. Building upon a new name and logo, Apricot extended their brand globally by creating an international website, US and EU product literature, videos, and packaging. We also stimulated the investor community through PR and social media. The outcome? A consumer experience that helped them tell their story and raise over $3 million in their seed funding round.
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